Corporate culture is composed of twelve key aspects: corporate spirit, business philosophy, work style, leadership conduct, employee behavior standards, management philosophy, quality perspective, cost perspective, market perspective, talent management perspective, team perspective, and innovation perspective

Corporate Spirit: Pragmatism, Excellence, Innovation, and Pursuit of Strength.

Corporate Philosophy: Do what you do well, and earn what you deserve.

Work Style: Words mean action, and actions mean results.

Leadership is about pursuing achievements, not remaining idle, and forbidding inaction.

Employee Behavior Perspective: Core Responsibilities = Required Tasks + Should-Do Tasks + Continuous Improvement.

Management Philosophy — Empowering Every Employee to Deliver with Dedication.

Quality Philosophy – Satisfy Every User.

Cost Perspective —— Ensure every employee achieves the "Two Same Principles" (spend company money as if it were their own, and handle company matters as if they were their own).

Market Perspective — The market begins with positions, and positions interact with the market.

Human Resource Philosophy – The Cycle of Water (Water purifies in circulation, people ascend through competition).

Team Spirit—The Formation of Wild Geese (One leading the flock, all spreading their wings; sharing the same fate, marching in unison; with clear goals, forging ahead).

The Concept of Innovation—Dissatisfaction is the wheel of progress.